The Pigs of Social Marketing

Nobody’s Opinion: Last week, in a suburb of St. Louis called Kirkwood, a black man named “Cookie” walked into a city town hall meeting and shot and killed five people---all white. He claimed the City Counsel was harassing him. The news made it “racial.”

Not long ago, in Tampa, Florida, a gang of Latino’s threw a “bomb” into a house…it was the “wrong house!” (Shouted one of the gang members to the man who threw the bomb) but the right neighborhood. A young black pregnant woman and her children lived in that “wrong” house.

And this week, I am reading two books simultaneously: “Giving” by Bill Clinton, and “Contract with the Earth” by Newt Gingrich.

So what in the world do my reading habits got to do with people going on a murdering rampage you might say?

It’s the cause and effect of social engineering, words that “Cookie” and that Latino gang did not think about before their killing sprees, but Bill and Newt do.

Bill Clinton and Newt Gingrich are supposed to be opposite ends of the earth ideologically---right?

Wrong! Do not pass go…do not collect your “money rebate that was criminally taken out of your pocket in the first place” refund.

Both books say the exact same thing. They are blueprints for the agenda that both ruling parties have in store for us. They are, as Newt would proudly tell you, perfect examples of “social marketing.”

Both authors tell you how they are going to, with corporations and government working together (and lots of ‘free’ help from you and me), “save the world.”

Excuse me---Hitler was going to save the world too.

And to do this they will need plenty of ‘social marketing’.

“Social marketing” is just another word for government propaganda, or brainwashing--- concepts that Hitler was very good at. Bill and Newt are no slouches either.

As Newt says in his book, “Much of the effort to advance social causes such as the environment is based on principles of social marketing.”

To which I say, hey, “How was your social marketing experience today Mr. and Mrs. American? Mine was just peachy.”

Newt gives his admiration to two marketing gurus Philip Kotler and Gerald Zaltman who wrote: “A social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept, modify, or abandon certain ideas, attitudes, practices or behavior.”

Feel like a guinea pig yet?

Have you seen the picture of the polar bear looking for a decent chunk of ice to climb onto? Have you seen the dirty face of a young Mexican girl, with no shoes on, looking for food in a dirty river? Are you tired of opening up your local newspaper only to have to worry that people are starving in Ethiopia, while you are made to feel guilty if you own more than one remote control?

Have you noticed that a majority of the movies made in the last decade have shown black men and women (of all races) being the top bosses in every situation, whether it was chief of police, top doctor, top union man, top electrician, or American President? The white man is very rarely put in that character anymore.

Do you now except that polls and contests mean the real winner is the deserving person who is always the best choice for America? As if all these past contests were just the warm-up for the big contest of American President?

Did you watch last night’s episodes of Jericho on Sci-Fi, where an entertaining sitcom tells you exactly what to do if a nuclear situation hits you town? How to duct tape your windows, share food, and take care of yourself? This show coming on the same day that Homeland Security Chief, Michael Chertoff, said he is afraid of a nuclear or dirty bomb hitting us soon?

Well, that my friends, (As John McCain would say) is excellent social marketing.

On the other hand, have you seen any real pictures on TV reporting that hundreds of our inner cities, and small towns---towns like Tampa and St. Louis, look as if they’ve been hit by dirty bombs already?

No…that was done by our government’s policies. They don’t want you to think about that. Like the pictures of any successes by our brave soldiers in Iraq, you won’t see the footage.

But Americans have slowly watched their schools fail, their cities decay, their jobs go overseas, and their retirement dreams go out the door. For over fifty years we have heard lots of promises from both parties. The problems not only remained but got worse, no matter who was in control.

Now, you see destruction from tornadoes, hurricanes, blizzards---total fear of each raindrop. They are busy “socially marketing” the fear of the weather destroying us, in order to modify the guinea pigs behavior.

Yes---save the Grand Canyon, the people of Africa, India and Iraq, but the citizens of the grand canyons of our own devastated, dilapidated American cities and towns can go to hell.

So, do we, the American ‘socially marketed’ guinea pigs warn the world? Bill Clinton and Newt Gingrich couldn’t even save their own country, let alone the rest of the world.

I suggest they both join up for the book they should write--- “Contract with the United States of America” before we hand over any more of our socially marketed lives over to them

Save America First…that’s my ‘guinea pig social marketing concept.’

So---shall we tie them both to some chairs and make them eat McDonalds until they’re forced by their piggy power gluttonous concepts of “social marketing,” to finish the book on saving America?

Naw…Why a waste a Happy Meal.